BATIK INDUSTRY OF INDONESIA: THE RISE, FALL AND PROSPECTS

Batik clothes are a society national cultural heritage of Indonesia. In the last four decades has experienced profit, loss and legal intellectual property rights disputes in its business development. It has huge economic income contribution to economy development of Indonesia. The problem of lack of property rights to be implemented has made several losses of income and legal ownership. A better production technology combined together with high cultural philosophical value needs to be paid attention to maintain quality and its exclusivity. The government should be more serious to protect batik craft pattern designers in order ascertain legal ownership product and design through a formal laws confirmations. Batik needs a better and competitive business strategy to win future market globally.product, cultural heritage, income, property rights, technology, business strategy, competitiveness, globalization

The effects of brand image on online perceived quality, online brand personality and purchase intention

The purpose of this study is to determine the influence of brand image, online perception of credibility and online perception of buying interest in the market of smartphone products with a case study in the Semarang City, Indonesia. It is a quantitative research by using a survey with 200 questionnaires. The results are valid and reliable against the interest in buying smartphone products. Furthermore, the brand image is positively related but not significant to the interest of buying smartphone products. Online brand personality and online perceived quality are positively and significantly related to the interest of buying.peer-reviewe

Digital Marketing Development Model through Digital Literacy Mediation to Improve SME's Performance

The objective of this research is to undertake the digital literacy competence among the SME (Small and Medium Enterprises) actors and to answer the previous research evidence that digital literacy is still under study; therefore, digital literacy among the SMEs a cluster of MSME, natural dyes Batik Kebon Indah Bayat Klaten is used as location of this research. Method of the study was carried out by census to all members of cluster batik natural dyes in Bayat Kebon Indah Klaten. All 186 batik members were withdrawn as respondent of this study, the reason for withdrawing all cooperative member of Kebon Indah because they were engaged in digital marketing activities to promote their natural dyes batik products. The engagement in social media to promote their products was vulnerable to digital illiteracy exposures. Digital literacy is a mediating variable bridging the gap between digital marketing capability and SME business performance. The findings reveal that digital marketing capability has a significant impact on SME business performance, digital literacy has a considerable effect on SME's business performance, and digital literacy significantly impacts digital marketing capability. Implication of the study found out that digital literacy prevented the respondents to believe in hoax, several deceiver’s efforts of business deceptions, therefore digital literacy strengthened them to be cautious in managing their business

DEVELOPING PRODUCT ISOLATING ADVANTAGE TO MARKETING PERFORMANCE: A STUDY OF SALTED EGGS OF MICRO, SMALL, AND MEDIUM ENTERPRISES IN BREBES, INDONESIA

This study aims at examining the role of product isolating advantage in improving ‎marketing performance. This study is based on research gap on influence of the product ‎development capability on marketing performance. Product development capability is the ability ‎of a company that requires creativity and high costs, where as the level of success in entering the ‎market is still in doubt. This phenomenon raises the question of what should be done to improve ‎the success of product development capability. A concept of product isolating advantage is ‎proposed in this study as a variable that plays an important role in improving marketing ‎performance. This study developed four hypotheses and tested using data collected from 119 ‎respondents consisting of the MSMEs manager (Micro, Small and Medium Enterprises). The ‎results showed that the product isolating advantage plays an important role in improving ‎marketing performance.‎ Keywords: Product development capability, Product isolating advantage, Product image ‎capability, Product reputation, Marketing performance.

KEUNGGULAN POSISIONAL NILAI PRODUK ERGO-IKONIK UNTUK MENINGKATKAN KINERJA PEMASARAN

Based on previous literature, the relationship between innovative capability and marketing performance is still inconclusive. Some researchers prove that innovative capability can improve marketing performance while others prove vice versa. Indonesian furniture exports have decreased sales volume in 2013-2017. This research develops innovative capabilities to improve marketing performance. Innovative capability indicators are new ideas, products are difficult to imitate, different designs, and adjust market conditions. Marketing performance indicators such as the increase in sales, profit, number of customers, product distribution and market share growth. This study aims to develop and test the positional excellence model of Ergo-iconic pronunciation values synthesized from the Resource Advantage of Competition. Research respondents are SME furnitures in Central Java Province. The population are 769 SMEs. Technique of collecting data using proportional stratified random sampling and purposive sampling. Criteria of respondents are people who have run business activities at least one year. The questionnaires analyzed were 287. The research model consists of 6 constructs and 21 indicators. The data analysis used stuctal equation modeling (SEM) version 21 and the Sobel test to measure the role of mediating power. The research hypothesis as follows. 1. The more innovative capabilities then the higher the positional value of ergo-iconic products. 2. The more positive the positional value of ergo-iconic products then the higher the marketing performance. 3. The higher the technological capability then the higher the innovative capability. 4. The higher the technological capability then the higher the positional value of ergo-iconic products. 5. The higher the technology capability then the higher the marketing performance. 6. The more positive the positional value of ergo-iconic products then the higher the competitive market capability. 7. The more competitive market capabilities then the higher the market penetration power. 8. The higher the market penetration power then the higher the marketing performance. 9. Positional advantages of ergo-iconic product value as mediation between innovative capabilities and marketing performance. The results as follows. All hypotheses proposed are significance. This research succeeds in proving the model and the concept of positional superiority of ergo-iconic product value. Our model proves a mediator between innovative capabilities and marketing performance. This study presents three alternative strategies to improve marketing performance. In managerial implications, instead of focusing on the value superiority of ergo-iconic products, the company should pay attention to other construct support that may affect the significance of marketing performance

PELATIHAN PEMANFAATAN MANGROVE SEBAGAI ALTERNATIF PEWARNA ALAM KOPERASI BATIK TULIS KEBON INDAH KECAMATAN BAYAT, KLATEN

This training aims to provide an understanding to batik craftsmen so that they can use mangroves as an alternative to natural dyes batik. This training includes the provision of materials related to the general description of mangroves, their benefits and how to process them into natural dyes batik. The method of implementing this activity uses seminars and questions and answers to support the participants' brainstorming. Measurement of understanding in participants using pre-test and post-test instruments. The implementation phase of this activity begins with giving a pre-test, delivering material and measuring the post-test. The results of the pre-test and post-test showed an increase in participants' understanding of 62.15 percent. Participants before receiving the training were only able to get an average score of 5.99 while after participating in the training, they could get a score of 9.63. The understanding received by the participants was better accompanied by the direct processing of mangrove waste for natural dyes bati

Environmental Concern: Antecedents of Ecotourism Visit Intention with Time Perspective and Destination Image as Determination Variables

Environmental damage and sustainability become the center of attention along with climate change today. One of the interesting things is the change in behavior in the consumption of products categorized as "green", including in terms of choosing tourism destinations. Environmentally friendly tourism destinations or ecotourism is increasingly becoming an option for those who care about the environment. Ecotourism is also used by many countries, including travel agents, to increase their economic value or profit. This study aims to investigate how the role of Environmental Concern as antecendent of Ecoturism Visit Intention mediates the influence of Future Time perspective and Destination Image toward Ecotourism visit Intention.  This research involved 200 respondents who had visited ecotourism destinations at least twice, which was obtained using a convenience sample approach. The data were analyzed using Structural Equation Modelling (SEM) which were processed using the SmartPLS 4.0 statistical package. The result shows that Future Time perspective and Destination’s Image positively impact Ecotourism Intention.   Future Time perspective and Destination’s Image also influence Ecotourism Intention indirectly through Environmental Concern as the mediating variable. As an implication, the government and travel agents improve service readiness and perception of high-value propositions to develop a better destination image

Environmental Concern: Antecedents of Ecotourism Visit Intention With Time Perspective and Destination Image as Determination Variables

Environmental damage and sustainability become the center of attention along with climate change today. One of the interesting things is the change in behavior in the consumption of products categorized as "green", including in terms of choosing tourism destinations. Environmentally friendly tourism destinations or ecotourism is increasingly becoming an option for those who care about the environment. Ecotourism is also used by many countries, including travel agents, to increase their economic value or profit. This study aims to investigate how the role of environmental concern as antecedent of ecoturism visit intention mediates the influence of future time perspective and destination image toward ecotourism visit intention. This research involved 200 respondents who had visited ecotourism destinations at least twice, which was obtained using a convenience sample approach. The data were analyzed using Structural Equation Modelling (SEM) which were processed using the SmartPLS 4.0 statistical package. The result shows that future time perspective and destination’s image positively impact ecotourism intention. Future time perspective and destination’s image also influence ecotourism intention indirectly through environmental concern as the mediating variable. As an implication, the government and travel agents improve service readiness and perception of high-value propositions to develop a better destination image